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March 8

Business Families Day

The conference will examine the ways in which family businesses can address and overcome their external and internal challenges and create opportunities for growth and innovation in the future. The discussion will be led by business family members and experienced business leaders.
March 8

Agenda - Morning Session





Sheikh Sultan Sooud Al-Qassemi

Looking back on Day 1 – Research Update

Dr. Basco Rodrigo

This introduction updates the participants on the outcomes of the academic day and of the provides insight into the most recent developments in family business research in the MENA region and across the world


Session 1 – Managing today’s Family Business Ecosystem

Badr Jafar (CEO - Crescent Enterprises) & Mishaal Kanoo (Chairman - The Kanoo Group)

Introductory thoughts by Prof. Norris Krueger - Moderated by Najla Al Midfa (General Manager of Sheraa)
This session explores the megatrends that are impacting family businesses in the Arab world in the current economy


Session 2 – Disruption and Innovation in Traditional Industries

HE Fatma Al Jaber (Board Member - Al Jaber Group) & Riad Bsaibes (President and CEO - Amana Investment)

Introductory thoughts by TBC - Moderated by
This session explores today's economic and social changes and new disrupting technologies, how family businesses face these challenges and remain agile without losing the strength of their historical and social roots


Session 3 – Entrepreneurial Spirit in Family Firms

Essam Al Kadi (Chairman of Al Kadi Group of Companies) & Anees Sultan (WJ Towell)

Introductory thoughts by Prof. Rania Labaki - Moderated by Farida El Agamy
Continuous growth in family firms requires continuous entrepreneurial activity. This session explores the challenges and opportunities of multi-generational family entrepreneurship and its importance in the Arab world.




Session 4 – Ask the Expert – Break Out Session

Round table discussions:

- How to invest in Innovation - Najla Al Midfa
- Leading your Family Business Transformation - Prof. Rania Labaki
- Empowering the Next Generation of Leaders - Prof. Rodrigo Basco
- Entrepreneurship in the Family Business context - Prof - Norris Krueger
- Women in Family Business - Prof. Linzi Kemp


Session 5 – Outlook – The Family Business of the Future

By Najla Al Midfa, Farida El Agamy, and Rodrigo Basco

The final session provides thoughts to establish a new vision for family businesses in the Arab World


Conclusion and Outlook